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FieldEdge Academy
Sales Hunting Program

The Hunt

Create qualified opportunities, not just leads.

The Hunt helps B2B sales teams identify the right targets, craft relevant outreach, qualify real business potential, and secure the next step with CRM-ready discipline. Hunting is reframed as a structured path from market signal to qualified opportunity — participants learn to think like opportunity creators, not activity generators.

The Problem

Most teams do not have a prospecting problem. They have a relevance and qualification problem.

Too many weak leadsTime is spent on contacts that do not fit the ideal customer profile or show a clear business trigger.
Generic outreachMessages get ignored because they sound like every other sales email and miss the prospect's context.
Activity without qualityCRM activity increases, but managers cannot tell which opportunities are real, urgent, or coachable.
Shallow qualificationInterest is generated, but need, urgency, value, authority, and next steps are not tested with discipline.
One Blended Program — Three Integrated Components

The Hunt is delivered as a sequenced blended journey: each component builds on the previous one, moving participants from concepts to live practice to real-world application on their own accounts.

Phase 1 · 3 × 30 min gameE-Learning
A self-paced game where participants discover the logic of hunting: target, create relevance, open the conversation, qualify, and secure the next step.
BuildsThe foundation: hunting score and qualification scorecard.
Phase 2 · 3 × 90 min role-playLive Online Sales Simulation
Live role-play as salesperson, prospect, manager, and observer — rehearsing outreach and SPIN-style qualification across phone, email, LinkedIn, and Teams, starting from AI-drafted messages personalized before sending.
BuildsConfidence: skills pressure-tested in simulation.
Phase 3 · 2 × 6 h seminarIn-Person Seminar
Teams apply everything to a real market, segment, or account portfolio — connecting targeting, outreach, qualification, and CRM discipline.
BuildsResults: qualified opportunity summaries for real accounts.
Three Core Skills of Opportunity Creation
TargetingSelect the right accounts using ICP fit, market signals, buying triggers, potential, and accessibility.
OutreachCraft relevant first messages with a clear business reason and a low-friction next step.
QualificationUse SPIN-style questions to test need, urgency, value, authority, timing, and the next step.
The final deliverable: a manager-ready opportunity summary

Participants leave with a concrete opportunity artifact — account, ICP fit, trigger, outreach angle, qualification notes, score, and recommended next step — ready for manager review, CRM entry, and commercial action. The result is not more activity. It is better evidence for action.

The Hunting Map
01Target
02Research
03Outreach
04Qualify
05Next Step
06Qualified Opportunity Summary
Tools Included
Ideal Customer Profile
AI Account Research Prompt
Target Account Matrix
Stakeholder Mapping
Outreach Message Template
Discovery Question Bank
Qualification Scorecard
CRM Prospect Profile
Qualified Opportunity Summary
Your Trainers
ST
Sol Tanguay, MBA, Ph.D.CO-LEAD, President, Initiative Marketing · Professor, McGill University. 25+ years in B2B sales, CRM, and customer experience across North America and Europe.
PG
Pablo Gray, MBACO-LEAD, Lead trainer and coach. 25+ years in B2B sales. Lecturer at HEC Montréal. Co-delivers the live role-plays and in-person seminars, with hands-on coaching.

Delivered in English, French, and Spanish.

Who It's For

Sales reps, account and territory managers, business development, and sales managers in B2B teams with defined territories or account portfolios.

Ready to run a pilot?

Run The Hunt with one sales team, portfolio, or strategic segment — or start with the free Hunter's Playbook.

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